Social & content
UGC
User-Generated Content — reviews, photos and videos created by real customers rather than the brand.
UGC (User-Generated Content) is content made by customers or creators themselves — reviews, unboxings, photos of the product in real use. It feels authentic because it isn't made in the brand's studio.
Why it matters
People trust people more than ads. UGC lifts trust, conversions and ad performance because it doesn't look like a classic ad.
Real-world example
A cosmetics brand uses real customer videos instead of polished production. The authentic tone raises ad CTR and lowers cost per conversion.
Related terms
Related serviceCreativity & Content
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