Influencer marketing

Influencer marketing uses creators' credibility and reach to engage their audience. It's not just follower count — relevance, authenticity and real community engagement decide.

Why it matters

A recommendation from a creator the audience trusts works better than a classic ad. Micro-influencers with a small but engaged community often outperform big stars.

Real-world example

Instead of one expensive celebrity post, a brand engages ten niche micro-influencers. Data-driven selection and measurement through to revenue deliver a better cost/performance ratio.