Performance marketing
CPM
Cost Per Mille — a model where the advertiser pays for every 1,000 ad impressions, typical for awareness building.
CPM (Cost Per Mille) is the cost per thousand impressions. It's used mainly for brand and display campaigns, where reach and visibility matter more than an immediate click.
Why it matters
CPM is the key metric for awareness campaigns. It lets you compare how expensively different channels and audiences buy reach.
Real-world example
A brand runs a video awareness campaign. It tracks CPM across Meta and YouTube and shifts budget to wherever it reaches a thousand people most cheaply.
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