Social & content
Impressions
The total number of times content or an ad was displayed, including repeat views by the same people.
Impressions count how many times content appeared on screen — regardless of whether it was the same person. They relate to frequency and reach.
Why it matters
Impressions alone don't mean success, but they're the basis for CPM and frequency. High impressions with no interaction signal weak relevance.
Real-world example
A banner racks up a million impressions but a CTR under 0.1%. Impressions are high, impact is nil — the creative or targeting needs to change.
Related serviceAI Performance
Full glossarynifty — minds · Glossary