Email & automation
Segmentation
Dividing an audience into smaller groups by shared traits so communication becomes more relevant and effective.
Segmentation splits contacts or an audience into groups by behavior, demographics, value or journey stage. It lets you send the right message to the right people instead of one blanket message.
Why it matters
Relevance drives performance. Segmented campaigns demonstrably achieve higher open rates, clicks and conversions than blast sends to "everyone".
Real-world example
Instead of one newsletter for all, a brand splits its database into new, active and dormant customers. Each segment gets a different message — and overall conversion rises.
Related terms
Related serviceAI Performance
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