Performance marketing
Quality Score
A Google Ads score (1–10) rating the relevance of keyword, ad and landing page — it directly affects both cost and ad position.
Quality Score is a Google Ads rating on a 1–10 scale. It combines expected CTR, ad relevance and landing-page quality.
Why it matters
A higher Quality Score means lower CPC and better positions for the same bid. It's a direct lever on the efficiency of the whole account.
Real-world example
Aligning the keyword, ad copy and landing-page headline lifts Quality Score from 5 to 9. Google rewards the relevance with cheaper clicks and higher positions.
Related serviceAI Performance
Full glossarynifty — minds · Glossary