Analytics & data
KPI
Key Performance Indicator — a measurable metric that shows progress toward a business goal.
A KPI (Key Performance Indicator) is a chosen metric you measure success by. A good KPI is specific, measurable and tied to a business goal — not just a vanity number.
Why it matters
Without clear KPIs, marketing gets judged on gut feel. The right KPIs keep the team and client aligned on what success means.
Real-world example
Instead of tracking "likes" (a vanity metric), the team picks qualified leads and CPA as KPIs. Decisions then rest on impact, not impression.
Related terms
Related serviceAI Performance
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