Resort Na Pasece: we built the complete visual identity

The client

Resort Na Pasece is a unique resort in the heart of Český ráj (Bohemian Paradise), ideal for weddings, teambuildings and family celebrations. We have worked together since 2021 and look after the brand's marketing end to end.

The brief

For the new resort we had to create everything from scratch — a brand that would be clear and desirable, and marketing that would bring in demand for weddings, corporate events and family celebrations.

The solution

"For a unique resort in the heart of Český ráj we created everything from the ground up. From designing the brand identity and print materials, through the website and social media management, to producing photography and showcase videos and running the performance campaigns."

We built a complete visual identity and layered full-service marketing on top of it:

• Brand identity — brand and visual style designed from zero.
• Print materials — unified print collateral within the new identity.
• Website — the resort's website as the main conversion point.
• Social media — ongoing management and community building.
• Photo & video — photography and showcase videos that sell the atmosphere of the place.
• Performance campaigns — campaigns targeting demand for weddings, teambuildings and celebrations.

The results

• CZK 347 — cost per lead
• +200% increase in demand
• +732% increase in brand awareness

What we delivered

A complete brand identity, print materials, the website, social media management, photography and showcase video production, and performance campaign management.