Monkey Mum: marketing across 17 European countries
For an e-shop with exclusive import rights on baby bed barriers we unified fragmented campaigns across 17 European markets, produced fresh creative and launched email automation. Revenue grew 140% year-over-year.
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The client
Monkey Mum is an e-shop specialising in baby bed rails and travel safety barriers, holding exclusive import rights for a number of EU markets. The range also includes clothing, baby carriers and other products for children and mums. The partnership began at the end of 2023 — we met at an event in Košice and were already planning the first steps that same evening.
The brief
The goal was to run marketing across 17 European countries. Campaigns were fragmented between Google Ads, Meta, Sklik and Microsoft Ads, targeting differed from market to market, creative assets were scarce (mostly plain product photos) and the email channel was sitting unused.
The solution
Strategic foundation (January–February 2024). A complete audit of the existing strategy and analytics. We split the markets into three categories (A, B, C) by performance and growth potential, defined annual marketing pillars and budget allocation, and reworked the communication plans for each market.
Creative production. Intensive lifestyle photo and video production across the key product categories for the top markets. We complemented the authentic content with influencer collaborations and UGC creators.
Campaign restructuring. We segmented the performance campaigns on Meta, Google Ads, Sklik and Microsoft Ads by market category and rolled out new creatives across every channel, with an emphasis on modern formats (Reels, Carousel).
Email marketing. Through Ecomail we launched personalised campaigns with automated workflows — abandoned-cart recovery, onboarding sequences and targeted offers to drive customer loyalty.
The results
- +140% year-over-year revenue growth
- +137% scaling of the daily campaign budget (from February)
- 33% email open rate (Czech audience)
- 35–40% email open rate (multilingual campaigns)
- +22% increase in purchases from email
- +10% social media follower growth (in 2 months)
- ~20% cost-of-sales ratio — target efficiency maintained
What we delivered
A marketing strategy for 17 markets split into categories, creative photo and video production, restructured PPC campaigns across Meta / Google / Sklik / Microsoft, social media management and email automation in Ecomail.
Marketing across 17 European countries with a strategy differentiated by market category.
— in partnership with Lucie Janauer, founder of Monkey Mum
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