Organic reach

Organic reach is the free visibility of content on social media. The algorithm sets it based on relevance, engagement and recency — unlike paid reach, which you buy with advertising.

Why it matters

Organic reach keeps declining as platforms push paid ads. Quality content with high engagement is the only way to sustain it.

Real-world example

Instead of sales posts, a brand shares useful how-tos. High shares and saves lift organic reach and cut dependence on paid support.