SEO & contentGEO
AIO / GEO
Optimizing for AI search (ChatGPT, Perplexity, Google AI Overviews) so a brand gets cited and recommended in generated answers.
AIO (AI Optimization) / GEO (Generative Engine Optimization) is a new discipline focused on getting your brand cited by generative search engines and assistants. Instead of a rank among ten links, the goal is to be a source inside the answer itself.
Why it matters
More and more people search through AI assistants instead of classic Google. Whoever is missing from those answers loses visibility — regardless of traditional SEO rankings.
Real-world example
Clear, structured definitions (like a glossary) and citable facts increase the odds that Perplexity or ChatGPT names your brand as a source.
Related terms
Related serviceAI Performance
Full glossarynifty — minds · Glossary